It’s Alexander, but you can call me Alex.
When I’m not walking around looking at fronds, I’m helping brands figure out how to be themselves.
I helped YouTube discover the double rainbow of voice & tone, got in touch with Nike’s deep-seated sports feelings, made it weird with Google, taught a cannabis company how to talk to people who aren’t stoners, and for a minute there, I was the face of Portland, Oregon. Look at all these companies who thought hiring me was an okay idea.
I usually get these stories by walking around aimlessly and seeing what happens. That’s how I’ve discovered things like the world’s most beautiful street sign, the ancient mystique of the letter Q, and some truly above average steps.
Oh, and I like making things big.
Right now I’m based in San Francisco, but I’m open to freelance work, new collaborators, and blank walls everywhere.
Feel free to contact me about anything. Just don’t get me started about snacks.