VOICE & TONE

Every single word uttered by your brand in any place and any context is part of the the feeling of your brand in the minds of your customers.

My goal is to define that feeling, define the persona of your brand and create a set of guidelines that will keep your communication consistently on-message and on-feeling, wherever it appears. 

We will work together to decide how I can deliver these guidelines to best suit your needs. 

However it looks, it will provide the tools your teams and partners need to sound exactly like your brand.

PROCESS

• Session 1 - Intensive in-person meeting in which we get to know your brand and work together to define its distinguishing characteristics.

• Round 1 - I will create several personalities for your brand, each with their own voice. I will provide lists of attributes for each voice and samples of how they can come to life. 

• Session 2 - We will go over the option, discuss what each does for the brand, and gain a deeper understand of what will best help you.

• Round 2 - Adjustments on 1 personality and finalization of attributes. First pass of guidelines and suggestions for grammar usage.

• Round 3 - Delivery of final guidelines & optional onboarding session for your writers/marketing team.