I’ve helped dozens of young brands figure out how to be themselves and dozens of established brands reach new audiences, launch new products, and rediscover who they are.

I have two streams of work:

Advertising & Brand

I spent my formative professional years in advertising at Wieden + Kennedy, learning how to think quickly and conceptually.

Then I switched over to brand, spending five years at Google/YouTube communicating product magic efficiently and delightfully.

Since then, I’ve used these two disciplines to push all of my work further.

Fun Facts

I’m a former Ben & Jerry’s Factory tour guide. Looking back, this was my first job in branding. I’ve been guiding customers’ attention ever since.

I’ve written three travel books: This is Portland, This is Shanghai, and This is San Francisco. You might as well pick up a few copies while you’re here.

I wrote, narrated, and illustrated the short documentary 49 Mile Scenic Drive, which premiered at the San Francisco International Film Festival.

WORK PARTNERS

Paolo & Uni have a combined 15 years of experience and are available to hop on a call at a moment’s notice.