I build brands through language and concepts — the kind that move people and help teams speak with unity, clarity, and confidence.

For the past 15 years, I’ve shaped campaigns and voice systems for YouTube, Upwork, MasterClass, NBC, and Nike, among others. My work brings strategy and storytelling together to help brands sound like themselves and connect with real people at scale.

Brands don’t live in press releases or product features. They live in the hearts and minds of customers. That’s where we’ll meet them. That’s where we’ll win them over.

Based in Maine. Open to full-time roles and select freelance collaborations.

— Alexander Barrett

Fun Fact:

Before advertising, I wrote travel books and gave ice cream factory tours. It turns out both jobs were really about the same thing: telling stories that people want to remember.

Colleagues

Paolo & Uni have a combined 15 years of experience and are available to hop on a call at a moment’s notice.