YouTube

YouTube needed a way to speak consistently across products, platforms, and global teams.

I defined and authored the company’s first Voice and Tone Guidelines, creating a shared framework for how YouTube communicates. Working with Brand Studio, Product Marketing, and UX teams, I helped unify messaging across hundreds of touch-points while preserving the platform’s unique personality and openness.

Here you will see Youtube’s Mission statement and Four Freedoms, two pieces of the brand work that drove everything we accomplished.

(Skills: Voice and Tone Guidelines, Messaging Framework, Cross-functional Collaboration, Copywriting)