NAMING

NAMING

Isn’t naming hard? It’s so hard. 

Here you are. You’ve done so much work. You’ve put so much of your life energy into this beautiful product that will provide so much value to all who experience it. And you have one shot to give it the perfect, sticky name with just the right amount of lightness, gravitas, heart or whatever will make it irresistible to your potential customers.

That’s a lot of pressure. And it’s a lot of pressure you don’t need.

Let me take it.

PROCESS

  • In-person/online intensive brand session with your team

  • Round 1 - Shallow holes - I’ll present a document with dozens of names and write-ups.

  • Round 2 - We’ll identify 3-4 buckets/directions that are working and I’ll iterate on them.

  • Round 3 - I’ll deliver 3-4 finished options that you can choose from.

  • If other rounds are needed, I am happy to discuss.