“We could make work off of this idea for years.” -at least two CMO’s and plenty of CCO’s

What does your brand stand for? What’s on your flag and where are you going to plant it? How are your customers going to recognize that you are better than all the others? And how will they know that you are on their side?

We’re about to find out. 

These are the big ideas. The ones that differentiate your brand from every other. The ones that carve your path forward. And the ones that get the whole team on the same page.

They can be the one source of truth for your brand. Or they could be the way for your company to talk to a whole new demographic.