The farmers behind Humboldt Legends have been growing cannabis in Humboldt County, California since the 1960's.
When Prop 64 passed in California, they found themselves legitimate businesspeople for the first time in their lives.
They needed a brand. One that left the jokes of weed culture behind and focused on their love for these plants and their home.
I worked closely with the founders and their creative director, Tina Hardison, to create a mission, voice, and tone that will keep their communication on the right track.
I also had the pleasure of editing co-founder, Scott Davies' article about the passing of Prop 64.