Food Branding
Food Branding
I’m 13,000 hours into my hand lettering technique and my favorite thing to do with it is branding and illustration for food businesses.
Goods
Fun culinaria and vintage cookbooks in Midcoast Maine? Yes please.
Goods started as a small foody shop and quickly transitioned in to bar and I branded every part of it.
Saint Archer / Coffee & Tea Collective
Coffee & Tea Collective was in the middle of a collaboration with Saint Archer and they wanted to do something special with the resulting can.
Raspberry, coffee, and tea. Sounds like a shopping list to me.
I illustrated and designed this can using hand painted grocery store signs as reference.
Water Pig
Randy Liedtke runs a pop-up restaurant in Los Angeles that serves two things:
Barbecue Brisket Sandwiches and Celery Soda.
He needed a simple branding system that could tie his two offerings together in a delightful way.
I created this type treatment and simple set of characters.
Namu Stonepot
My friends at Namu Gaji had just opened a fast casual concept in San Francisco and very quickly realized that delivery was going to be a big part of their business.
The problem was that they couldn’t send out every order in sizzling pot made out of stone.
So they wanted to find a fun way to teach people how to eat their “stone”pot at home.
I made them this to-go bag.
Food & Company
I’ve been working with Maya & Bing at Food & Company in Tokyo since they opened in 2015.
Over the years, we’ve made bags, mugs, wrapping paper, posters, holiday cards, and signage.
Here’s a small sampling of the work we’ve done together.
Roaring Pines
I branded and made plenty of merch for Roaring Pines, a soda shop in Richmond, VA.
All You Can Eat Press
Yuki makes delightful food maps that will take you on food-specific tours of cities all over the world.
For the holiday season, she wanted a way to bring her three favorite NYC maps–pizza, diner, burger–together in one package.
So, I made her some wrapping paper.
Joanie’s Homemade
Joanie’s Homemade is a small jarred goods company in Vermont.
Yelling About Paté
Karl Hess is a comedian. Joel Miller is a chef. Together, they talk about a food. And it’s funny.
And they needed a logo.