CV

14+ years experience creating content, campaigns, and branding for global companies like Google, Nike, NBC, and Warner Bros. In 4 years at YouTube, I unified external communication with Voice & Tone guidelines. Recently, as a Freelance Creative, I helped develop Upwork's AI communication strategy which led directly to their stock price doubling.

WORK EXPERIENCE

Freelance • 07/2019 - Present Copywriter/Creative Lead

  • Created campaigns and branding that launched Masterclass globally.

  • Wrote a campaign that brought 1 million users to NBC's Plan Your Vote tool in a week.

  • Concepted an anthem spot for Google Photos that currently has 46 million views.

YouTube • 05/2015 - 07/2019 Creative Lead

  • Worked across multiple teams to define and write YouTube's voice & tone guidelines.

  • Created multiple conceptual frameworks for YouTube's rebrand.

  • Wrote much of YouTube's internal design standards site and book.

Wieden + Kennedy Shanghai • 11/2013 - 04/2015 Senior Copywriter

  • Concepted and built a campaign for Nike Women China across TV and social channels.

  • Wrote and created a 60-second anthem spot for Nike Running's Greater China Market.

  • Made an extension of Nike's 2016 World Cup work for China featuring Tennis legend, Li Na.

Wieden + Kennedy New York • 11/2011 - 11/2012 Copywriter

  • Wrote an anthem spot that celebrated Canada's love of Hockey during a lockout.

  • Launched Chris Paul's latest shoe with a spot and a live art installation on Venice Beach.

EDUCATION

Certificate in Advertising
Wieden + Kennedy 12 • 10/2010 - 10/2011

Bachelor's degree in TV/Video Emerson College • 09/2003 - 05/2006

 
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