The Ads

Oh hey!

I’m Alex. Fine artist, okay writer. Ad person. Brand person.

I have officially filled THOUSANDS of decks with very, very good creative that I cannot show you.

But I can show you these. These are just ads, no client-side nonsense.

A one sentence idea at the back of a deck that was approved immediately

It was 2020 and no one was available.

My idea: scroll through thousands of hours of Masterclass footage and make one big story of self improvement.

Masterclass Direct Line

You have not lived until you’ve walked Werner Herzog through setting up a recording device.

Masterclass wanted to give members even more access to their instructors.

So I got them all on the phone.

And I wrote 6 full page NYT ads to show it off.

And I directed Wayne Gretzky in recording the away message.

Oh if the clients hadn’t gotten their hands on this. Woulda been spectacular.

Upwork didn’t know how to talk about AI.

I taught them.

The battle, the love affair between stomach and mind.

Back in 2020, NBC wanted to show people how to vote. And because everyone was home, they all wanted to participate.

I named the campaign, wrote a ton of modular spots, and even did music supervision.

The NHL was on strike and Canada was sad, so we needed to cheer them up.

The first draft was the approved script.

Chris Paul is known for cutting through the Staples Center.

We wanted to show just how powerful he is with one frozen moment in LA.

I was the voice of Nike Women China.

Inappropriate? Yes.

So I had influencers try sports for the first time and built scripts around their reactions.