MasterClass - Now You
MasterClass
Now You
MasterClass needed 2 things: an iconic sixty second anthem and a big ol’ brand line.
They wanted an anthem to show off as many of their incredible instructors as possible as delightfully as possible. The only problem: there was a global pandemic and we had access to pretty much none of them.
So, Jed Heuer and I came up with an idea to weave together all of their class footage into one narrative.
They wanted a line that could invite people to take the knowledge of these legends and run with it. To really make it their own.
I wrote them two words, six characters that does just that.
Director: Hauke Hilberg
Creative Directors at Anomaly LA: Cori Johnson, Conor Hagan
Producer: Cameron Ford